Dry car wash - features, advantages and disadvantages

Initial investment - 173,250 rubles.

Monthly indicators (average):

• Income – 270,000 rubles.
• Expenses (excluding taxes) – 234,117 rubles.
• Net profit – 30,501 rubles.
• Payback – 6.7 months.
• Profitability – 11.7%.

Content

• Summary
• Market analysis
• Setting a goal
• SWOT analysis
• Opportunity Assessment
• Description of service
• Drawing up a marketing plan
• Drawing up a production plan
• Organizational plan
• Financial plan
• Risks
• Some tips, additional options

Today, a type of car washing called dry washing is gaining momentum. The choice is determined by the simplicity, convenience, efficiency and safety of the services provided. Moreover, this is beneficial both for consumers of the service and for private entrepreneurs.

When compared with other types of washing, we can talk about a very important difference - dry washing does not use water and does not contaminate the cleaning area itself.

Note: This business plan, like all others in the Business Plans section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

How do traditional types of car washes differ from mobile ones?

The most common compressor wash in megacities is not only a labor-intensive process, but also entails unexpected troubles for the car owner. Few people know that a water jet directed at a car at the wrong angle does not remove dirt, but on the contrary: it drives microparticles of dirt into the paint surface of the car. After a series of compressor washes, the surface of the body is irreversibly damaged (the consequences can be compared to traces of friction with fine sandpaper). Similar marks are left on the surface of the car by a hard sponge or brush, which washers use to intensively rub the body, soaping it.

The obvious disadvantage of a traditional car wash is the inability to completely remove residual moisture from a washed car. As a result, unsightly stains and smudges appear on the clean surface (after it has completely dried), and “excess” water drips and leaks from all the cracks of the machine.

A mobile waterless car wash allows you to avoid all the negative aspects that we mentioned in this article. Due to the high efficiency and efficiency of the mobile method, people often come to us with a request to wash their car after careless predecessors.

It is worth mentioning separately about automatic type washers: after all, in the process of automatic washing, a rigid brush rotates at high speed. It (as practice shows) is the worst enemy of a car’s paintwork. Over and over again leaving microscopic circular scratches on the surface of the car, the brush makes the paint layer dull and worn out.

Summary

This plan was developed to justify the effectiveness of the organization as a mobile dry car wash that will generate profit.

The range of services will only include dry car washing using special products. The work will be carried out by specialists working in the organization.

The competitiveness of the organization is due to the high quality of the services provided, the speed of completion of work and attractive prices.

Area of ​​activity: external car washing.

Advantages in this sector: safety, environmental friendliness of the technologies used, mobility.

For successful operation, the company will implement the following measures: improving the quality of the service provided, reducing prices, working in crowded places with a large concentration of cars.

The goals of the organization are: making a profit, increasing sales, increasing the volume of services provided and the demand for them.

Advantages and disadvantages

Unfortunately, it is impossible to completely clean the car only by dry washing in all cases.

The advantages of dry washing include not only the fact that it removes dirt from the car body and creates a thin protective film on it, which protects the body from dirt and harmful chemicals, but also that the dry washing product copes well with the so-called spot marks. contaminants that are almost impossible to remove from the car body using a traditional car wash. Drops of bitumen, traces of insects, bird droppings - a dry car wash product can easily cope with all these contaminants. In addition, the polymer shampoo fills the smallest microcracks in the car’s paintwork and reduces the likelihood of corrosion.

It is also important to note the fact that the film remaining on the car body after treating it with dry wash shampoo protects the paintwork from exposure to ultraviolet rays. As a result, the inevitable fading of the paint is noticeably delayed. In addition to cleaning the body, the dry car wash product can be used to clean chrome surfaces, rims, rubber, leather and plastic.

And thanks to the complete absence of moisture, dry wash shampoo is also ideal for cleaning the engine compartment. And the most important thing is that the product can be used absolutely everywhere. It consists of decomposing organic substances that do not cause allergic reactions in humans. The shampoo is safe for dry cleaning and the environment. Another advantage of this product is that it can be used in an almost unlimited temperature range - from -30 to +30 C. Moreover, when using the product at negative temperatures, there will be no need to treat rubber seals and locks with special means, which are indispensable when visiting a regular sinks The undoubted advantage of the dry wash product is that it is packaged in containers of different sizes, which allows you to use it not only for round-the-clock washing of dozens of cars, but also to carry a compact package with the product in your personal car and clean it of dirt anywhere and at any convenient time.

Something else useful for you:

• How to care for the car body?
• Anti-rain for car glass - comparison and choice
• How to cover a car with liquid glass with your own hands

Flaws

• With all its undeniable advantages, the dry car wash product is not without a number of disadvantages. The main one is that the product is not able to cope with large pieces of dried dirt. It is designed only to clean the car body from the layer of dust that inevitably forms on the car’s paintwork after repeated trips on dusty roads. So, in some cases, you cannot do without a traditional sink, where dried pieces of dirt will have to be knocked off with strong water pressure.
• You should not use a dry wash product even if the car body is very hot in the sun. The substance that you apply to the body element to be cleaned will instantly evaporate under the influence of high temperature, which will greatly reduce the effect of dry washing. It is better to drive the car into a cool box or wait for more suitable weather for using dry shampoo.
• Dry car wash product will not cope with lumps of snow or ice on mudguards and other parts of the body. It is simply not intended to remove them. As well as for removing old dirt in the area of ​​the wheel arches and on the bottom of the car. Naturally, you can try, but to completely clean these elements you will have to use a huge number of microfiber towels and the product itself, which is not economically feasible. In this case, it is better to use the usual sink again.
• It is also better to make car windows, especially the windshield, transparent using chemicals specially designed for this purpose. Dry cleaning shampoo is not intended for this, since it contains a silicone component that protects the body, which can leave streaks on the glass. Car enthusiasts are honestly warned about this by the corresponding inscription on the container with dry car cleaning product.

Market analysis

If you look at the existing diagram, you can conclude that almost a quarter of Russians have their own passenger car (2015). If we compare the data with 2004, we can talk about a significant increase in transport in the country - by more than 40%.

In terms of demand, car washing ranks second among car-related services. On the first floor there is a tire shop. And even despite the presence of a large number of car washes in almost every city, we can talk about the demand for the service, the constant demand for it.

There are several types of car washes:

• automatic;
• manual.

In Russia, hand car washes account for about 90% of the entire industry. This is due primarily to lower initial costs. In addition, it influences development and technological progress. For example, in European countries, 70% of the market is occupied by automatic car washes.

Of course, it is better for a novice businessman to choose a manual car wash. There are also mobile car washes that do not require premises.

The simplest type of car wash is a dry mobile car wash. Its demand among consumers is determined, first of all, by saving time. You can wash your car in the parking lot of a shopping center, at entertainment complexes, or even in the office parking lot. At this time, you don’t need to be at the car at all; you can safely go about your business.

There are two ways to open your own mobile dry washer:

• Buying a franchise.
• Starting your own business.

The first option requires the presence of an already developed business plan, while the second requires detailed development by the entrepreneur. This is what we will consider.

Portrait of a potential buyer : market research has shown that women aged 20-35 were most receptive to the idea of ​​a dry car wash. They are the target audience. In addition, the business segment of the population will also become users of the service. These are mostly middle-aged office workers with above-average or average income levels. Based on this, it is worth choosing places for a mobile dry car wash.

Let's consider possible competitors, comparing them with our intended business:

The main competitors will be mobile car washes. It is worth organizing your work in such a way as to attract potential clients with professionalism and low cost, as well as saving time on accessing services.

Benefits of dry car cleaning

Any vehicle requires constant maintenance, which includes removing dirt from the body and interior.

Car washing a car increases the service life of its main parts, protects them from corrosion, adds shine to the car’s coating and increases the protective properties of the top layer of the body.

Dry car washing is carried out using a specially developed chemical agent, which contains surfactants and silicone oils that do not have a negative effect on the car’s coating.

In the process of using car shampoos, you do not need water, hoses, technical devices, and you do not need to allocate a separate place - dry cleaning can be carried out both in your own garage box and on the street.

Of course, with the help of chemical solutions it will not be possible to cope with heavy pollution, but for removing dust, traces of rain, stains and drops, a dry car wash is an ideal option.

Some of the benefits of removing dirt from your car without water include the following:

After a dry car wash, there are no streaks, stains or scratches left on the body. The composition of the products does not include abrasive substances, so the occurrence of mechanical damage to the body is excluded.

Opportunity Assessment

In winter, it is impossible to work outdoors at temperatures below +30C. Therefore, during frosts, you will have to relocate to underground parking lots and other enclosed spaces.

Work is carried out from 7:00 to 21:00.

It is worth noting that a dry car wash has many more capabilities than a simple mobile car wash. Due to the “clean” technology of the work performed, the environmental friendliness and safety of the means used, it will be possible to offer services in more places. Thus, washing cars using water and chemicals is prohibited in many places. This does not apply to dry washing.

Car wash without water.

FAQ.

1.1 What is the process of washing a car without water (dry wash)?

1.2 What can you use shampoo-polish for a dry car wash?

1.3 Can dry wash shampoo and polish be used to clean very dirty cars?

1.4 Is it possible to use car wash on plastic body parts and glass?

1.5 How to properly use dry car wash product?

1.6 Is it possible to clean it outside, during light rain or when the body is wet?

1.7 Is it possible to use the “Car Wash Without Water” in winter, at sub-zero temperatures?

1.8 How to remove ice on the body with a “dry wash” in winter?

1.9 Is the use of waterless car wash technology hazardous to health?

1.10 Can I use a dry wash on my engine?

1.11 What is the difference between Sitranol dry washers?

5.1 how to buy products in St. Petersburg

5.2 How to buy products with delivery to Russian cities

5.3 how to buy in other countries

5.4 How to understand the price list? What is more profitable to buy?

1.1 What is the process of washing a car without water (car wash without water)? Car wash without water is a type of caring for the paintwork (paintwork) of cars, motorcycles, boats and other objects using a small volume of detergent and polish, without the use of water. A dry car wash involves spraying a special shampoo-polish product through a trigger onto a not very dirty car body, in order to expose the surface-active substances contained in this product and then remove the dirt by removing it with a reusable microfiber cloth. When the product is applied to the paintwork of a car, it disperses, softens the dirt present on the surface of the body, reduces its adhesion (sticking) to the body, and also envelops the abrasive particles included in its composition with the product. The state of the dirt is not a simple analogue of it moistened with water. The dirt is, as it were, encapsulated, i.e. is collected in small portions and “pulled together,” reducing the area and strength of adhesion to the surface. After spraying the product, the surface has a slippery state, minimizing the impact of abrasive friction forces. This allows you to effortlessly remove dirt from the car without damaging the paintwork. Dirt is collected on a microfiber cloth, practically without smearing on the surface being treated.

After removing dirt from the surface of the paintwork with a microfiber cloth, moisture from the product remains on it. This moisture must be polished dry. This is achieved without polishing machines, with just a few passes of a cloth. At the same time, the treated surface acquires a very impressive mirror shine and a condition corresponding to the protective (non-abrasive) polishing of the body. In addition, when polishing the coating, the shampoo-polish acts in such a way that a microfilm is formed, which subsequently helps to reduce body contamination and repel water. The harmful effects of acid precipitation and other aggressive environmental influences on the varnish are reduced.

1.2 What can you use shampoo-polish for a dry car wash? Dry washing products can be used: – for complete dry cleaning of the body from dirt with simultaneous polishing, - for partial cleaning of contaminated body elements (for example, bird droppings, insect marks, bitumen splashes, etc.) - on a clean body, as light polish and to create a protective film. – for washing other objects and equipment. 1.3 Can dry wash shampoo and polish be used to clean very dirty cars? Yes, it is possible, but it does not always make sense, so it is not recommended, because... The consumption of microfiber and the complexity of the machine processing process will be significantly increased. On a very dirty body, there is a possibility of getting quite large abrasive particles, for example, small stones. Despite the fact that the stones will be coated with silicone and varnished, there will also be a protective slippery layer, the likelihood of micro scratching theoretically increases. In practice, there were no cases of damage to the body! It is recommended to use the product on surfaces that are not very dirty or that are clean for polishing. In this case, damage to dirt by abrasive is excluded.

Description of service

To work you will need:

• special means;
• rags;
• transport for moving and transporting the necessary material.

The dry washing process involves the initial treatment of the vehicle with a spray and subsequent cleaning. At the end, the treated surfaces are polished. The whole process takes 15-30 minutes. The duration depends on the level of contamination and the experience of the worker.

We can talk about the high competitiveness of the service due to the novelty and quality of the raw materials used.

The service will be delivered immediately to the end consumer.

Materials and products for dry car washing

Our main tool is a chemical that is recommended to be stored and used at temperatures above zero. Additional compounds are also available for sale to combat stubborn stains such as bitumen or bird droppings. It is almost impossible to remove such dirt using a basic product.

When choosing a product, we recommend reading user reviews. The use of a low-quality product with a very low price usually leads to damage to the paintwork of the body.

Most often, users buy the following dry car wash products:

Drawing up a marketing plan

Working with a flow of people does not involve the use of advertising. The main advantage is offering the service here and now.

It is important to choose the right location. It is worth paying attention to parking lots near shopping centers, entertainment complexes, and office parking lots. In short, you need to choose not just a crowded place, but that part of the city where there are a large number of cars. Mobility is a must. So, in the morning you can work in the courtyards of apartment buildings, in the afternoon near cafes and restaurants, and in the evening you can move back to the courtyards or office premises.

When choosing, you should also take into account the location of competitors' sinks.

The price deserves special attention. Today this is the main tool in the fight for a share of sales. The main tactic will be to set a price lower than that of a competitor. This may be due to the cost of the service.

Strategic proposals will be:

• High quality dry wash.
• Service availability, time saving, mobility.
• The cost is lower than that of competitors.

Competitive advantages:

• Efficiency of the service provided.
• Possibility to work in different parts of the city.
• Work in places where manual and automatic car washes cannot operate by law.
• Reasonable price.
• Maximum convenience.
• The client's time expenditure is virtually zero (the offer itself will find the consumer).

Payment is made immediately after the service is provided.

In general, the marketing strategy can be presented as follows:

What was checked and how

If the car took part in the Camel Trophy or, worse, drove on its own dirt road after rain, only a full-fledged wash will help it - with water, Karchers, shampoos. The task of “dry car washes” is to refresh a dusty car that has been sitting in a city parking lot for a couple of weeks. At the same time, it also removes typical biological contaminants - the consequences of an attack by a squadron of pigeons or traces of a poplar bombardment.

Since the editorial parking lot is located in the open air, we do not experience a shortage of equally dirty cars. Therefore, each of the preparations was given the task of washing one body element, while dealing with several pigeon marks, traces of poplar buds and other incomprehensible contaminants. Each time we applied the drug to the surface to be treated, let it sit for a while and wiped the surface with the same microfiber cloths. A second, also dry cloth was used to polish the treated area and evaluate the result.

"Dry wash" Car shampoo-polish for waterless washing

Price

130 rub.
Volume
500 ml

The manufacturer does not recommend using the product either at subzero temperatures or on a hot surface. The jet hits about two meters! Without any problems or scratches, I removed all the dirt, including traces of poplar buds and the “calling cards” of pigeons. The unit cost is the lowest in our sample. Excellent result.

"Car wash without water"

The ability to process glass and mirrors is separately indicated - other drugs do not have this option. It dealt with light dirt very well, but with poplar it dug a little. The stream is quite weak. The unit cost is the highest in our sample. But overall not bad.

"Dry wash" Car shampoo-polish for waterless body wash

Price

195 rub.
Volume
500 ml

It is recommended to use at temperatures not lower than +10 °C. The spray jet is powerful. I dealt with light dirt with ease; I took a little longer to deal with the marks of poplars and pigeons. The unit cost is one of the highest in our sample.

"Dry wash"

Price

145 rub.
Volume
500 ml

Temperature restrictions are not specified. It handled light mud, poplars and pigeons very well. The spray jet is rather weak - less than a meter. The unit cost is one of the best in the sample. I liked it.

"Car wash without water"

Price

170 rub.
Volume
500 ml

The recommendation sounds funny: in case of heavy contamination, first wash off the dirt with a stream of water. There are no temperature restrictions. He removed light stains calmly and quickly, but he didn’t like the poplar buds. The spray jet is weak. The unit cost is average.

Drawing up a production plan

A car is required for work. It is needed to be able to quickly move to a new facility and transport the necessary materials.

The car brand can be any. It can be either a used car or a completely new one.

We will consider purchasing a used car. This will be a budget option. The average cost is 110,000 rubles.

It is better to purchase raw materials in bulk, especially since there are specialized packages with everything you need and a count of the number of washes. So, the average cost of the largest package is 28,000 rubles. It includes:

• microfiber;
• shampoo-polish;
• nanopolish;
• ink;
• liquids for glass and various surfaces;
• cleaners;
• sprayers;
• certificates for all these products.

The purchased products are enough for 300 washes. Therefore, the cost of raw materials for one sink will be: 28,000/300 = 93.34 rubles.

6 cleaners will work in the organization in shifts (in pairs). The work schedule will be based on the following principle:

Personnel information:

• position – employee of a mobile dry car wash;
• work schedule - variable;
• weekly output - 32 or 39 hours depending on the week (with a maximum allowable value of 40 hours);
• payment - piecework (25% of the cost of the service, including insurance premiums and personal income tax, that is, 50% per shift);
• weekly wage payments;
• prerequisites - experience working in a car wash, good manners, friendliness, sociability, resourcefulness;
• searching for workers using online advertisements, newspapers, employment centers;
• As the organization grows, it is expected to hire more employees.

Piece wages are used to stimulate workers to increase sales.

Organizational plan

All subsequent months will be spent only on rent, consumables, taxes and wages. These are monthly expenses that you can't avoid.

Registration price includes:

• state duty;
• notarial services;
• printing production;
• opening a current account and its annual maintenance.

The entrepreneur himself searches for employees, he also trains them in their work, introduces them to the concept and technology.

Inventory purchase includes enough materials for 300 sinks (bulk purchase).

A cash register will be required to operate. It is worth noting that its annual maintenance will be 17,000 rubles. Therefore, monthly costs will be equal to 17,000/12 = 1,417 rubles.

Organizational and legal issues:

• Registration of OPF company. The simplest ones in this case will be LLC and. However, it will be somewhat easier to register an individual entrepreneur. Therefore, at the initial stage we choose an individual entrepreneur. The OKVED code will be 50.20.3 – Provision of other types of services for vehicle maintenance
• Tax system. It is best to choose the simplified tax system; for beginning entrepreneurs this leads to both ease of calculations and a lower tax level. We choose the calculation using the formula: 15% (Income-Expenditures).
• For normal operation, it will also be necessary to have certificates for raw materials, an agreement on the safety of the technologies used, documents for the car and a cash register.
• Accounting and tax accounting is carried out independently.

Financial plan

• The cost of dry washing is 300 rubles.
• Monthly income – 270,000 rubles.
• Initial costs - 173,250 rubles.

Periodic costs (calculation per month, 30 days):

Let's calculate the profitability and payback of a business project:

Profitability = Net profit/Revenue = 30,501/270,000*100% = 11.30%.

Payback = 173,250/30,501 = 5.7 months.

We can talk about a very quick payback for a mobile dry car wash. In less than 6 months, the investment will pay off and begin to generate real income.

If the entrepreneur also works himself as a washer, then the net income will increase by the amount of wages. You can also save on raw materials by purchasing larger quantities. You can employ employees not under an employment contract, but under a civil law one (contractor agreement, for example), thereby saving on paying taxes for employees and increasing your income. You can also negotiate with the management of the shopping center for more favorable rental conditions for you (partially by barter or simply reduce the price). There are plenty of options to save money.

Risks

As in any other type of business, over time, various threats and other factors may appear that negatively affect the profitability and profitability of the entire business.

Considering any risk also involves developing coping tactics. Let's consider possible external and internal risks.

It is very important to take into account all possible risks, predict them and take care measures, creating a kind of “safety cushion”. Technological risks can be calculated for each day of downtime, based on income and expenses.